GLOSSIER – THE “IT” BEAUTY BRAND

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Written by: HARANSH SAINI

Glossier, a people-powered beauty ecosystem as they call it, was built on the foundation of democratizing beauty. Emily Weiss, the face behind the brand started it, when she found the gap in the beauty market for authenticity, genuineness, and embracing the ‘real you’. She wanted to change the whole idea of beauty which was generally walking down the list of must-use products to beautify one’s skin. Instead, she wanted to create a friend in a brand that loved you for who you are. Having the belief that ‘not every skin type fits in one bracket’  and every skin needs that special care & love has just made the brand stand out!

A DEEPER DIVE 

The brand is very lively and youthful. Its prime focus is being minimalistic and making sure it reaches all its audience in its own unique ways. It also makes sure to connect with its customers personally, by keeping a tab on their whereabouts and lifestyles. According to Emily Weiss, Beauty is a part of women’s daily routines. It’s an overall expression and her brand believes the same. The mission of the brand is to give its audience a voice through beauty & help democratize an industry that has forever been top-down. The core values of glossier are being inclusive, devoted to the customer and discerning.

OUR FONDNESS FOR THE BRAND 

What we love about the brand is how youthful, quirky yet clean it is. Having the perfect pop of colour in its packaging yet still being minimalistic and easy to navigate makes it the “IT” Brand! We also like how it is consciously working towards challenging the beauty norms by vocalising inclusivity and diversity.

THE 6 MUST-HAVES TO ADD TO YOUR CART

1. BALM DOTCOM 

One of the top-rated and cult favourite products as termed by Glossier itself, the balm is carefully induced with the right mix of antioxidants and works like magic to nourish dry skin.

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THE MAGIC ELEMENT 

The moisturizing elements like Castor oil, Beeswax and Lanolin provide long-lasting hydration.


2. BOY BROW 

This star product fluffs up and grooms your brows giving it the perfect polish. It consists of a creamy wax that thickens and shapes up the brows quite evidently!

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THE MAGIC ELEMENT 

Contains Oleic Acid, Lecithin, and Soluble Collagen to condition and moisturize your brows.


3. CLOUD PAINT 

This blush is so soft and seamless to apply because it is gel-based. Just a few dabs can give your skin that inner glow.

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THE MAGIC ELEMENT 

The special blurring pigments give a “soft-focus effect”  that makes sure your skin is in its best form. The best part is that it doesn’t accentuate the pores and gives the apples of your cheeks that “golden hour light” shine.


4.LASH SLICK 

Who doesn’t like their eyelashes all extended and curled up? Well, we all do and this hero product makes sure to give your lashes that splendid finish. It visibly lifts the lashes without any flakiness or smudging up.

THE MAGIC ELEMENT 

What makes your lashes look so good and polished is the teeny-tiny fibres that constitute the lash slick. It makes sure that every coat starts right at the root of the individual hair going all the way to the tip. The water-resistant ability also keeps it intact for up to 12 hours & is easily washable with warm water.


5. FUTURE DEW 

We can’t tell you enough how important good oils are for your skin to provide healthy nourishment. If you are looking for a well-moisturized and glistening look, this is your go-to.

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THE MAGIC ELEMENT 

The plant-based extracts work effectively towards making your skin better & brighter in no time.


6. MILKY JELLY CLEANSER 

A creamy gel face wash that’s gentle, soothing and welcoming to all skin types.

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THE MAGIC ELEMENT 

The 5 Key conditioners like Pro-Vitamin B5 and Allantoin make sure to leave your skin mushy. Being an Ophthalmologist and Dermatologist tested, adds that assurity of being professionally verified.

Being aesthetically pleasing, interactive, lively and listening to its customers from all around the world, makes it one of the most favourable beauty brands!

Have you guys tried any of the products from them or are you like some of us who can’t live without the milky jelly cleanser or balm dotcom? Let us know in the comments section below.