Trending this week: Hugo Boss to collaborate with NBA

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Amazon to enter the customized clothing market

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Amazon is working on fashion’s luxury sector, it also plans to cause disruption in customised clothing. A newly launched custom clothing store called Made for You sees Amazon offering t-shirts according to customer needs via an app.

Karl Lagerfeld to ban use of exotic skin

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Karl Lagerfeld banned its use of exotic animal skins, hoping it may reduce the spread of COVID-19.

As stated by PETA, “wildlife experts warn that the trade in skins of snakes, crocodiles and others could fuel the spread of diseases like COVID-19.”

Hugo boss to collaborate with NBA for a capsule collection

To create brand awareness in the US, Hugo Boss is to collaborate with the NBA(National Basketball Association). The collection will be a limited-edition capsule collection combining the styles of Hugo Boss and NBA, with NBA’s nine team logos; New York Knicks, Brooklyn Nets, Los Angeles Lakers, LA Clippers, Miami Heat, Chicago Bulls, Golden State Warriors, Houston Rockets and Toronto Raptors.

Pretty Little Thing launched its first ever maternity collection

Fast-fashion online retailer PrettyLittleThing has launched its first maternity collection as it looks to offer stylish yet affordable maternity wear.

By: Kannan Kapadia

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