Toronto Fashion featuring Soft Focus

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We all know how important it is to support local businesses. We do the same. At Infuse, We believe it’s essential to support local businesses first and promote them as much as we can for their work. This week we feature Soft focus founded by Sammi Smith, a Toronto based loungewear label. Having worked a 9 to 5 job for a long time with various Canadian fashion brands, when the time to start her own brand came, Sammi was looking at something that could be worn outside work for a night of relaxation within homes and everything in between. The brand offers comfort – chic easy to style and separates that can be mixed and matched for every occasion.

The brand’s mantra of ‘style for comfort’  in 2020 became the new fashion staple for all “work from home” outfits. Which her Fall 2020 brand focuses on, some key pieces from the brand’s last season’s collection was Terry Set–a boxy top and tapered jogging pants that comes in a cream, black and a few bright colours.

Written by: Kannan Kapadia

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