Toronto Fashion featuring Joe fresh

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Joe Fresh started as a grocery store under Loblaws but grew into so much more. Joe fresh has simple, fashionable yet affordable clothes for all body types.

The brand has been doing great over the years. They started making more options with various sizes in order to appeal to a larger set of customers.

Founded in 2006, today Joe fresh is one of Canada’s leading fashion retailers, with products available at over 1450 retail locations, including over 350 Loblaw locations, 1,100 Shoppers Drug Mart locations and 11 freestanding stores. The best thing about this company is how they cover almost the entire market. Here are some of the clothing inspirations from their Instagram.

Seven months after the brand’s launch, Loblaw reported that sales had exceeded the company’s own projections. “Every one of our sales objectives that we have set, we have surpassed”, noted Louise Drouin, senior vice president of general merchandise. Mimran also expressed his personal satisfaction with the brand’s acceptance among consumers. He also noted that both “integrity of product design” and a “killer price point” were key, along with the practical considerations associated with selling a clothing line in a supermarket, since both the retail environment and merchandise “had to stand up to the wear and tear of shopping carts and the traffic flow.

By: Priyanka Vohra

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