I tend to focus more on bringing sustainable brands into the spotlight and I write about the sustainable practices that those brands utilize but due to the buzz about sustainability in recent years a lot of traditional retailers have been doubling their efforts to increase sustainability within the brand, so with that in mind I thought I’d use this article to highlight the initiatives some of your favourite retailers may be putting into place.
1.Levi Strauss & Co
Levi’s will always be the classic choice of where to purchase denim but you may not be aware that they are actually responsible for some amazing initiatives like their innovations in water usage or their Better Cotton initiative and so many others which you can check out on their website. Levi’s has been an industry leader of change for years and they’re not stopping anytime soon, look into their many accomplishments for yourself.
2. H&M Conscious
H&M is one of the worlds top fast fashion brands so with that in mind it’s understandable that they wouldn’t exactly be on your radar in terms of eco-friendly fashion however H&M conscious is their line of sustainable clothes. Through this line, they are focusing on producing garments with more green materials. Although H&M has had this line for many years, they have begun to increase the product range due to the rising interest in sustainability. You can also find donation bins in your local H&M for any clothing no longer being used.
3. Zara Join Life
Zara is yet another of the worlds most popular fast-fashion chains, it is especially popular because the garments they produce tend to have more high fashion influences. Zara’s Join lifeline launched in 2016, the fabrics used in the line are recycled fabrics as well as sustainable fabrics like Tencel. Like H&M they also have donation bins set up within their stores. Join life is actually Zara’s sustainability initiative and comes along with a set of steps about how Zara plans on keeping at the forefront of sustainability in fashion.
Hopefully, I helped open your eyes to the top brands in the industry that are working towards creating stronger sustainability practices within their businesses. Thanks for reading today’s article, hope to see you here next week!
BY: Geneva Webster