Written By: Muskan Shah
Founded by Japanese botanical therapist Atsuko Morita, Waphyto is a Japanese skincare brand that combines the best that mother nature has to offer with the latest bio methodological advancements to create beauty alchemy. They believe in “living colourfully with mother earth” and that beauty is ageless. Waphyto products are specially crafted to support a healthy, beautiful lifestyle for women and men of all ages. Waphyto is committed to producing products that are Elemental, Ethical, Environmental and Empowering. Their products are curated to help people of all ages live their fullest and most beautiful lives.
Check it out here: Waphyto.com
2. EUPHORIC SUN
Based in California, Euphoric Sun is an Asian Inspired brand created by Sun Li. From lashes to the cutest accessories, they’ve got it all. Their most successful milk series eyeshadow palettes might just become the most adorable beauty product in your routine. They believe in providing beauty and accessories to bring out your inner self and are inclusive of all ethnicities and genders.
Check it out here: Euphoricsun.com
3. AURUM SKINCARE
Based in Yukon, Aurum is a skincare brand dedicated to their sole product inspired by the beauties of their homeland. The lightweight serum uses calming birch water that provides sensitive and reactive skin with a hit of hydration. Affirming that health can be as simple as comfort in our own skin, Aurum seeks to transform daily habits into an opportunity for self-to-skin connection.
Check it out here: Aurumskincare.ca
Originally Into the gloss, Glossier is a beauty brand founded by Emily Weiss that focuses on providing the best products, curated for you. Through research, Emily discovered just how flawed the traditional beauty paradigm is. You should definitely get your hands on their stunning Makeup Set. And their pretty packaging is just a cherry on the top!
Check it out here: Glossier.com
5. TAURAH SKINCARE
Based in Canada, Taurah is a Female-founded brand which was originally started with a Yoga Mat Cleanser and further branched out into natural skincare. Avid users of their own products, co-founders Jessica & Rhaelyn focus on being as eco-conscious as possible with recyclable bottles, recyclable packaging, and the best all-natural ingredients. Their products are 100% vegan, cruelty-free, and alcohol-free. A guilt free addition to your skincare rituals.
Check it out here: Shoptaurah.com
6. RANGE BEAUTY
Founded by Alicia Scott, Range beauty is a black owned makeup brand dedicated to “forgotten shades’ ‘ meaning customers with skin tones that often couldn’t find their perfect complexion product. Her former job in fashion inspired her to create Range, when she noticed Black models bringing their own makeup kits to set. It is a brand that encourages you to express yourself, while still allowing your true skin to shine through.
Range Beauty was formed for people ranging from all shades, skin types and genders who have felt left out or under-represented. With an impressive range of 21 shades, it’s impossible to not find one that perfectly matches yours.
Check it out here: Rangebeauty.com
Interesting brands, right? Which one of these will you be trying out soon? Let us know in the comments below.