There has always been this notion about beauty that it needs to be flawless and just picture perfect! But is that really possible? Off late many brands came out loud and strong, being vocal about beauty being one’s most authentic self that is unfiltered with blemishes just the way it should be! And one such brand we really resonate with in today’s time that celebrates raw skins is Glow recipe. The brand was started by two best friends Sarah Lee and Christine Chang who wanted to make Korean Beauty accessible to everyday Americans. All thanks to Shark Tank that acted as the stepping stone for the now $100 million company!
A brand we feel uses its unfiltered voice to cherish and celebrate unfiltered skins today and everyday! From their Instagram worthy packaging that’s very young, minimal and Gen Z vibe to delivering products that are enriched with highest quality ingredients mainly consisting of antioxidant-rich fruit extracts and clinically proven activities, they make sure to provide the care one’s skin needs one day at a time.
In today’s day and age when customers have become more aware than ever Glow Recipe does quite a good job in letting its customers know what all ingredients the products are made up of.
The values that Glow Recipe as a company follows and makes sure to implement within their system and team everyday include Diversity, Inclusion, & Equity, The Environment, and Female Empowerment. The beauty pioneer has also been taking steps time and again to make sure it forms the basis around which their company works.
A few examples of how the company abides by its Glow values are:-
Another initiative that was taken by the beauty company which we are in awe of since they launched it, was banning the use of words like ageless, flawless, anti-wrinkle, anti-aging, poreless, and “perfect skin” because that is far away from reality!
Doing such acts repeatedly they have vocalized that beauty is about celebrating the unfiltered version of your skin which is the real you!
Engagement & Community Building
From their Instagram it is quite evident that the users of Glow Recipe drive most of their content which is one of the most genuine content building strategies. Well, we have to credit the quality of the products that speak for themselves. Apart from that the brand is willingly eager to know about your skin and help you with your skin dilemmas that to for free with their skin quiz which is worth appreciating. Our team actually took the quiz and not only were the questions relevant but the suggestions depending on the answers were also quite accurate.
Some of their star products that have been verified by the glow users are Watermelon Glow Pink Juice Moisturizer, Plum Plump Hyaluronic Serum, Watermelon Glow PHA+BHA Pore-Tight Toner. A brand that addresses all the questions a customer could have and is accessible makes them stand out and Glow Recipe does that for sure. With each product they have a guide that talks about who the product is good for, key ingredients, the experience with the product and some FAQ.
Have you tried Glow recipe yet? If yes, do let us know in the comments section below.