INFUSE Magazine had the honour of interviewing Caryn Parchment! Caryn is the co- founder of DivaGirl Fashion which began in Toronto in 2015. Caryn’s love for fashion began when she was a young girl at the age of 8. Her love continued to grow at age 16 when she started sketching her own designs. Caryn also has a passion for food and has spent some time working in the food industry. The love of these two things eventually gave birth to Caryn’s blog TorontoFashionFoodie. We spoke to Caryn about her thoughts on Toronto’s fashion industry, how to build your own business, and most importantly female empowerment. Continue reading to see what she had to say.
Q: What made you bring DivaGirl to Toronto and how has it changed since the beginning?
A: DivaGirl alone was founded by Laura Furtado. In 2015, Laura started developing different lifestyle avenues in DivaGirl with the intention of having all different types of women run a different pillar. It began with Divagirlpreneur and a beauty pillar.
In June of 2015 Caryn approached Laura and said Divagirl should have a fashion division.
In January of 2019 Laura and Caryn decided they would merge of all the pillars together. Now, the brand holds events that are catered towards one pillar or another but the brand itself operate as a whole.
Q. What does women’s empowerment mean to you?
Women no longer have to feel that they are lesser than in order to get ahead. When Caryn was growing up business was a man’s world. Today’s women are showing that there’s no jobs for only men or women. After post-secondary Caryn was told that her collection would never survive. This oppression is what made her pivot away from fashion and lean in to the food industry. This experience is what drove her to start DivaGirl; so that women who are coming out of post-secondary school are supported and pushed through any roadblocks they might encounter. Women now have the knowledge and power and support to do whatever they want. The sky’s the limit.
Q. Do you think that the Toronto Fashion Industry is missing anything, if so what?
Over the past 5 years Caryn has seen many changes take place in the fashion industry, especially along the lines of inclusivity. At the moment she doesn’t think there is anything left. It’s important to focus on what we are already doing. It’s so much more inclusive than it was in
By: Vanessa Marion