From gyms, to the streets and to the runway, there is no doubt that sportwear is taking over fashion at the moment. Over the past few years there have been many collaborations with sportswear brands and high fashion brands such as Louis Vuitton x Nike, Reebok x Victoria Beckham, Puma x Balmain, and a bunch of other collaborations. As society adapts to the new normal, casual comfortable athleisure wear is more in demand than ever before. As demand grows, it’s important to know that the products we are purchasing are made sustainably and ethically.
This article will highlight the sportswear brands that practice sustainability and ethical guidelines. The brands mentioned below practices fair-trade, ethical business operations, and uses natural, recycled, or local fabrics on their products.
One of the leading and most popular sportswear and activewear brands out there, Nike is making an effort to incorporate sustainability in their business. Nike transforms plastic bottles and manufacturing scraps to new materials. Nike Grind, materials that are collected, grinded and remade to new footwear products. These products promise high quality engineered footwear for athletes, made with less waste. By 2018, it is reported that 75% of Nike’s shoes and apparel are made with mixed recycled materials. In fact, it is one of the brands most popular line of shoes, Nike Air consists of 50% recycled material. Other footwear might contain higher amounts of recycled materials.
Adidas has been working to make their brand more sustainable. Adidas is working on numerous sustainable projects such as reducing their overall carbon footprint. They are aiming to reduce waste, energy, and water production by 20%. One of the most notable projects they have is collaborating with Parley for the Oceans. Parley for the Oceans is a non-profit organization that continuously raises awareness about the major threats towards our oceans. Adidas along with Parley for the Oceans collects trash out of the water and makes it into active wear and footwear.
Outdoor voices creates athletic wear for both men and women. This company sources sustainable textiles such as merino wool, and recycled polyester from water bottles. This company also makes sure that their business operation overseas meets ethical labour practices, prioritizing the labourers.
A brand from UK, is a sportswear brand that offers customized sportswear for clubs, charities and corporations that are made with 100% recycled materials.
Vivobarefoot is an innovative brand, based in the UK. Vivorbarefoot footwear mimics that natural shape of your foot, making it comfortable and lightweight. The brand recently released, Primus Bio. This footwear line is made up of 70% plant-based materials – using a plant-based polymer, which is a natural of the corn industry. Other materials that are used are cork, recycled rubber, and natural yarns.
Icebreaker is a brand based in New Zealand. This brand carries a variety of clothing lines including active wear. This brand is mostly known for its use of merino-wool. Merino-wool naturally wicks moisture away from the body, which makes it a comfortable garment to wear when doing strenuous activities. Their company is transparent regarding their business operation, this report covers the company’s social responsibility, ethical labour, animal welfare, and environmental impact.
Prides itself as the world’s most sustainable running shoes. The fabric on these runners can be completely decomposed, and the soles of the shoes are recycled by the company to make new soles. These runners are lightweight and breathable, perfect for running and other activities. These shoes are worn by a bunch of famous athletes such as, sprinter Alicia Regis, footballer Patrick Bamford, and cricketer Sophie Ecclestone.
By: Jade Florendo