Women who practice sports or exercise frequently know that it is of utmost importance to choose the correct clothing to feel free and comfortable with ease of movement. But there are those who enjoy putting on cute sportswear and binge-watch their favorite series or go out to brunch. Whatever your case is, we present you Azur Fit. Azur fit is a Toronto based activewear brand founded by the entrepreneur and fitness lover Erin Ward-Williams.
Erin, who was formerly a yoga teacher, combined her passion for fashion, trends and fitness and in 2018, came up with a brand of elevated activewear for women who want to feel confident in clothes that compliment the female form. What started as a small collection of three tank tops is now a recognized brand known for its versatile matching sets with beautiful color palettes and soft fabric that can take you from the gym to the office to the street.
Azur Fit uses a neutral colour palette making it easy for you to put on a sleek looking outfit without much effort. Some items you can buy from them are swim suits, high waisted leggings, crewnecks, hoodies and The Upgraded bra, all available from sizes XS to 3XL.
Here are some of our favourite styles