Spending day after day sitting in the makeup chair in a dressing room, trying out different makeup brands, has inspired various models, actresses and singers to create their own makeup brands. Many of them have launched products that we love and have become an essential part of our routine. Here’s a list of some beauty brands launched by celebrities that you should know and try.
Fenty Beauty by Rihanna
In 2017 the famous singer Rihanna launched her brand Fenty Beauty, a line of cosmetics that includes 40 different shades of foundation. She created the brand after discovering a void in the industry for makeup that worked for all skin tones and types. Rihana looks to inspire people through the use of makeup as a tool for self expression. Rihanna hasn’t given us an album in more than 3 years but according to Forbes, her makeup brand made her a billionaire.
Rare Beauty by Selena Gomez
The brand of famous singer and actress Selena Gomez, is focused on diversity and self-confidence, Rare Beauty offers several products that cover a wide range of skin tones. For example, the foundation is available in 48 shades. As their website states, Rare Beauty is all about breaking unrealistic standards of perfection.
Kylie Cosmetics by Kylie Jenner
From the moment of its creation Kylie Cosmetics has been a success, so a few years later Kylie launched her skin care line, Kylie Skin and later Kylie Baby. Kylie’s brand is cruelty-free, gluten-free, paraben-free, vegan and created with ingredients that ensure the balance between efficiency, safety and responsibility.
Florence by Mills by Millie Bobby Brown
The line of the renowned Stranger Things actress promises to be paraben-free, sulfate-free, and cruelty-free. The name of the brand was inspired by her grandmother Florence. A woman who also shared the values of the brand to be real and stay true to ourselves. In honor of Liv, a friend of Millie’s who suffered from Leukemia, the brand donates to the Olivia Hope Foundation that studies the cure for childhood cancer.
JLo Beauty by Jennifer Lopez
Jennifer Lopez is one of those celebrities who doesn’t change over the years, so it’s no surprise that her brand’s tagline is “Beauty has no expiration date.” JLo revealed that her beauty secret is the use of 100 percent natural products such as olive oil, which has become one of the main components of her products.
Flower Beauty by Drew Barrymore
This television icon founded her makeup brand in 2013 with the idea of creating products that not only look and feel great but are also accessible to consumers. Drew Barrymore’s brand is 100 per cent cruelty-free and vegan, and in addition to creating wonderful makeup products, she also has a line of perfumes.
Haus Laboratories by Lady Gaga
Singer, Oscar winner and makeup artist. In 2019, Lady Gaga launched her makeup brand Haus Laboratories on social media. The brand is based on kindness in the creation of its products, which is why they are cruelty-free and vegan, and the sale of them. Each product purchase supports the Born This Way foundation that focuses on the mental health of young people to create a kinder and braver world.